There are a variety of strategies that companies use to improve their marketing campaign and attract more leads to their business. But most would agree that data-driven marketing, especially for B2B companies, is a necessity for a successful campaign. Data-driven marketing can encompass a lot of different strategies and tactics, that aren’t always easy to […]
Sales data is crucial to your business’s development. Whether you’re hoping to target by potential revenue or you’re looking for new ideas to generate prospects, sales data can help. But using it is one thing, it’s another thing to know how to find sales data that can actually help your business.
Experience is often the difference between finalizing a sale and losing a prospect. Salespeople have the skills to read body language, emotionally connect with leads, and entice businesses to purchase their products. Using quick-thinking sales techniques can feel rewarding, but it’s also possible your salespeople are missing out on amazing opportunities for your business by relying on experience alone. Sales technology and data helps businesses improve their numbers by uncovering the best places to focus their selling efforts and make their sales experience and skills that much more effective.
Programmatic advertising brings a whole new meaning to data-driven marketing, with the ability to expertly target your audience and automatically buy ads they will see. In fact, ninety-three percent of marketers have seen success with this strategy, making it something you want to know more about. What is programmatic advertising? In broad strokes, programmatic advertising […]
Digital marketing should be a mainstay of your overall strategy, but how do you begin incorporating digital tactics into your current, more traditional strategy? You’ll need to get to the root goal of each method you use and pair it with a digital alternative to create a stronger, fully blended marketing strategy. How to add […]
Staying top-of-mind is always the goal of marketers, and many rely on third-party cookies to determine how, when and where to get ads in front of customers. But as those once necessary cookies are being phased out, you don’t want to be left with just crumbs. Use these four tips for a well-rounded approach to […]
Navigating during the global coronavirus (COVID-19) pandemic can be stressful as you try to maintain business while managing the impact on day-to-day living. While these are unprecedented times, there are strategies to help you stay laser-focused on your top clients, sharpen how you prospect for new business and fine-tune internal and external messaging. 1. Focus […]
The environmental movement has grown in scope and momentum year after year. There is a big push to come up with eco-friendly alternatives to fossil fuels and the machinery they currently power. Electric engines seem to be at the forefront of this latest thrust. When people think about electric engines, most jump right to cars, […]
In July, consumption of new construction equipment increased by 7.1% compared to July 2014, ending a three month downward trend following 15 consecutive months of growth. Year-to-date sales are up 9.8% year-over-year compared to 2014. Equipment consumption is now 34.7% of the peak July volume set in 2006 with equipment sales continuing to trend above the July 10-year average. To view […]