data marketing | Randall Reilly
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Article Marketing & Sales

Building The Best Sales Data Strategy

to generate prospects, sales data can help. But using it is one thing, it’s another thing to know how to find sales data that can actually help your business.

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Article Marketing & Sales

3 ways to get ahead of the buyer’s journey

The average B2B purchase takes up to six weeks and four decision makers to complete, and even more for heavy equipment. But you can and should start marketing to those decision makers much earlier in the buying process.  Use data insights to pinpoint who will be shopping for what, and when the best time to […]

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Article Marketing & Sales

3 ways to raise brand awareness through powerful data insights

Brand awareness is the foundation of business growth. Without prospects knowing who you are, how do you expect them to convert into customers? In fact, customers are twice as likely to purchase from brands that are in the initial consideration set than brands that are considered late in the buyer’s journey. By using valuable insights […]

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Article Marketing & Sales

4 ways to use marketing personalization to win

Personalization in your marketing connects you with your customers and curates their experiences for higher engagement. And with the plethora of data available, customers have come to appreciate and even expect it. Seventy percent of companies that surpassed their revenue goals use personalization. Ninety-two percent of marketers say prospects and customers expect brands to use […]

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Article Marketing & Sales

Construction Equipment Consumption Down 9% in June

In June, consumption of new construction equipment decreased by 9.43% compared to June 2014, continuing a three month downward trend after 15 consecutive months of growth. Year-to-date sales are up 7.9% year-over-year compared to 2014. Equipment consumption is now 48.4% of the peak June volume set in 2006 with equipment sales continuing to trend above the June 10-year average. To […]

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Article Marketing & Sales

3 Ways to Use Data to Market to the Trucking Industry

The better you target your ads, the bigger the ROI. Spending money on an ad that isn’t targeted is like playing the penny slots at a casino. Is it possible that you will make some money? Sure, but if you do the payoff will probably be small. The secret to efficiently spending your marketing budget […]