April 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity.
January’s overall average cost per lead (CPL) dropped 11% month-over-month (MoM) to its second lowest level since last March (only August’s was lower). Through the first half of February, average CPL is on pace to decline further, but historically the trend has been for lead costs to tick upwards in the back half of the month.