Data | Randall Reilly
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Article Marketing & Sales

Building The Best Brand Loyalty Survey

Knowing which brands your prospects prefer and why can ensure you’re competitively positioning your offerings and help you increase your sales and revenue. It can also help you uncover more opportunities to sell your brands and show you how to shift buyer behavior. But in order to conduct an effective brand loyalty survey, you need to know how to create one and the most common brand loyalty questions to ask.

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Article Marketing & Sales

Analyzing Your Sales Data The Right Way

As you develop your sales data strategy, you might find that you need to perform a thorough analysis of your collected data. This can help you better understand the market you operate in and show you how your sales team is currently performing to make more impactful, data-driven decisions. Whatever the case, conducting a sales data analysis can help. But in order to do it right, it’s important to know how to analyze sales data using the technique that pairs best with your goals.

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Article Monthly Trend Report RE - Featured Content Recruiting Research & Reports

Monthly Driver Recruiting Trends for October 2022

In the past 12 months, the network of unique driver recruiting landing pages maintained by Randall Reilly has been visited by over 6.75 million users. 5.88 million users visited using a mobile device, 790k visited using a computer, and 127k visited using a tablet.

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Article Marketing & Sales

5 Ways To Get The Most Out of Your Data-Driven Sales Prospecting

Traditional sales prospecting is hard because it relies on tactics that are often hit or miss for a business and its sales team. That can create unsatisfactory results, including missed sales and revenue for your company. Luckily, there’s a way to avoid those mistakes and make your prospecting that much easier by using data. Running a data-driven sales prospecting campaign might sound challenging, but it’s the best way to learn about your prospects and turn them into buyers.

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Article Marketing & Sales

Maneuvering Your Business as Brand Loyalty Disappears

In the past few years, some organizations have claimed that brand loyalty has eroded and is disappearing before our eyes. Others have claimed that it’s not gone for good. Though there’s more evidence to support the former, all businesses know that the market and your consumer’s preferences are always bound to change. That’s why it’s important to track certain market indicators, like brand loyalty, and use its current state to your benefit, whether it’s eroded or not.

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Article Marketing & Sales

Becoming a Data Business and Selling Equipment: Why The Two Go Hand-in-Hand

Are you looking to improve the effectiveness of your sales and marketing? Are you looking for more businesses in your area that could use the heavy equipment, parts, service, or products you sell? Whatever the case, the best thing you can do to achieve your goals and help your company grow is to turn it into a data business. Becoming a data business is the best way to generate leads and sell to prospects in your AOR.

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Article Marketing & Sales

Building The Best Sales Data Strategy

Sales data is crucial to your business’s development. Whether you’re hoping to target by potential revenue or you’re looking for new ideas to generate prospects, sales data can help. But using it is one thing, it’s another thing to know how to find sales data that can actually help your business.

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Article Marketing & Sales

Relying on Sales Experience Alone? You Don’t Have To

Experience is often the difference between finalizing a sale and losing a prospect. Salespeople have the skills to read body language, emotionally connect with leads, and entice businesses to purchase their products. Using quick-thinking sales techniques can feel rewarding, but it’s also possible your salespeople are missing out on amazing opportunities for your business by relying on experience alone. Sales technology and data helps businesses improve their numbers by uncovering the best places to focus their selling efforts and make their sales experience and skills that much more effective.

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Article Monthly Trend Report RE - Featured Content Recruiting Research & Reports

May 2022 – Driver Recruiting Trends

The May 2022 Driver Recruiting Trend Report is sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity.

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Article Recruiting Research & Reports

Stop Getting Ghosted!!!

Why do drivers ghost recruiters? Are there signs that drivers are about to ghost you? What can recruiters do to mitigate this problem? Today we will tackle these questions and help you get more drivers into trucks.