Randall ReillyListen to the article: One of our main goals at Randall-Reilly is to continue growing and adapting our approach and offerings to meet our clients’ changing needs. Throughout the years we have strived to offer content and support to dealers with Successful Dealer, and to the parts and service aftermarket with Truck Parts & Service. […]
The changing landscape of the economy can be scary. No industry is immune to it. Being able to maintain and even grow sales in down times can be the difference between success or failure. The country is currently recovering from a sizable financial crisis. While things have certainly gotten better, some are still feeling the […]
Marketing for a dealership presents unique challenges. Mostly targeting. You have a very specific prospect and more than likely a very specific area of responsibility. This makes advertising more complicated. Mass marketing is out of the question. So what works? In order from top to bottom, here are the top 6 marketing resources for equipment […]
In January 2014, EDA (a Randall-Reilly data product) and AED (Associated Equipment Distributors) partnered on a survey investigating construction equipment dealer marketing practices. The following is an abstract of the survey report, 2014 Benchmarks and Trends in the Construction Industry. To download the complete report, click here. More than half of dealers surveyed plan to […]