dealership | Randall Reilly
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Article Marketing & Sales

Regaining Insight and Influence on the Buyer’s Journey

I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s experienced it. If you’ve ever had a want or a problem that led to the purchase of something to satisfy that want or alleviate that […]

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Article Marketing & Sales

What Can Facebook Do for Your Dealership?

We recently discussed how useful Search Ads are and how they are a tremendous tool that many dealerships have failed to take advantage of (for more on that you can refer back to our article, Can Search Really Help Truck Dealerships?). In that article, I also briefly touched on some options, such as Web ID […]

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Article Marketing & Sales

Grow Your Dealership with Data

Dealerships depend on trucking fleets to keep their business going. Whether it’s selling them new (or used) rigs to populate their fleet, or servicing a fleet’s trucks for their drivers, without fleets coming back to dealerships they simply can not survive. The first part of that equation is fairly straightforward. Fleets need trucks. As long […]

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Article Marketing & Sales

3 Ways to Target with Custom Digital Audiences to Sell Used Trucks

Heavy-duty commercial trucks can be very expensive. The initial purchase can be upwards of $120,000. Then there is the cost associated with merely operating the vehicle and keeping it properly maintained to stay in safe working condition. Even with these high costs it may make financial sense for a company to buy a new rig […]

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Article Marketing & Sales

3 Ways to Build Targeted SEM Ads for Your Construction Equipment Dealership

As a marketer, one of the most important things you do is to support your sales department. Think about it. A lot of what you do, whether you are working on branding for a major manufacturer or running banner ads for your dealership, is done in an attempt to provide your sales team with qualified […]

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Article Marketing & Sales

3 Ways to Build Targeted Google Display Ads for Your Commercial Vehicle Dealership

You use a lot of different tools to get in front of the right prospects at the right time. But if you aren’t using targeted advertising, you’re missing out on a great chance to generate quality leads for your sales team. Let’s talk about one of the biggest missed opportunities for commercial vehicle dealerships, advertising […]

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Article Marketing & Sales

Three Ways to Drive Dealer Profit

“It’s all in the mix,” says Chris Wilmot, chairman, Groff Tractor. The mix of sales, service, parts, used equipment and rental revenue has a direct impact on overall profit. Industry experts agree with Wilmot. Successful dealers need to participate in all revenue streams. Mike Marks, managing partner for Indian River Consulting Group, found that construction […]