Demographics | Randall Reilly
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Article Marketing & Sales

Marketing in the age of the coronavirus pandemic

If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]

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Article Marketing & Sales

Intercept buyers with highly targeted connected TV ads

Location-based marketing covers a wide range of options, all designed to target customers where they shop, live, work and access entertainment. One location-based marketing strategy is to serve your nonskippable ad to targeted buyers while they stream their favorite shows or play their favorite video games. Using addresses from our verified B2B purchase data along […]

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Article Marketing & Sales

You’re Using Data to Market? Good, But Don’t Stop There!

So you are using data to target your audience so that you can better utilize the next stages of the sales lifecycle. That’s great. Most likely you are seeing higher conversion rates and greater lead generation as a result. You can’t argue with success, but you can improve upon it. Understanding that data is necessary […]