design | Randall Reilly
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Article Marketing & Sales

My 6 Core Principles of Marketing

How do you know if your marketing is effective? How can you tell a good idea from a bad one? In the hustle and bustle created by demand for volume and promo sheets, it’s easy to lose sight of what guides us in marketing. What is it that makes what we do good and worthwhile? […]

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Article Marketing & Sales

The Four ‘Friendlys’ of Content Marketing

Content marketing is many things to many people, but there are certain core content concepts to keep consistent across the board. Today we’re talking about four in particular. Regardless of what kind of content you’re creating, these four ‘friendlys’ are prerequisites. Mobile-Friendly   In 2011, 35% of all U.S. adults had a smartphone. Today, that […]

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Article Marketing & Sales

Hey Marketers, Here's What Your Designers Need From You

The Pathway of Inefficiencies and Headaches Are all of those back and forth email exchanges, and phone tag games you and your designer go through at the beginning of every project driving you crazy? Why doesn’t the designer just create what you need, what you feel like you asked for? The thought crosses your mind […]