Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of… read more →
In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But… read more →
In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be on the same webpage as… read more →
With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like… read more →
Listen to the article: The way people buy equipment has changed a lot over the years. The internet and smartphones—two of today’s biggest influencers on customer behavior—have made room for… read more →
UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data… read more →
We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is… read more →
There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch… read more →
Listen to the article: Every dealership wants to be successful, and it is easy to think you are doing all you can to make that possible. But when it comes… read more →
Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible.… read more →