digital marketing | Randall Reilly
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How To Drive Business Development With Digital Marketing

to a more successful marketing strategy and, in turn, a more successful business. Are you looking to start a digital marketing campaign from scratch? Hoping to find new ways to boost your current one? This article can help you improve your business development with digital marketing examples and a step-by-step guide to get the job done.

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4 critical things your digital marketing needs

Digital advertising accounted for 64% of ad spend in 2021, and it’s not hard to see why. Digital marketing campaigns allow marketers to more effectively target prospect with many tactics and strategies, from social media marketing used for brand awareness to digital ads meant to drive revenue. To make sure your digital marketing campaign succeeds, […]

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3 reasons visual design in digital marketing is more important than you might think

It’s easy to be intimidated by the visual design for your digital marketing campaigns, but even small design-related things can have a huge impact: ·  Ninety-four percent of first impressions are design-related ·  Using the right colors in your designs improves comprehension by 73% ·  Colored ads are also viewed 40% more than plain ads […]

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Article Marketing & Sales

3 ways to transition from traditional to digital marketing

Digital marketing should be a mainstay of your overall strategy, but how do you begin incorporating digital tactics into your current, more traditional strategy? You’ll need to get to the root goal of each method you use and pair it with a digital alternative to create a stronger, fully blended marketing strategy. How to add […]

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Article Marketing & Sales

7 key pillars of a digital marketing strategy

Most businesses have a digital marketing strategy that targets members of their online audience. However, if the results of your strategy have stalled, adding to or refining your tactics could accelerate your business growth. Here are seven key pillars of a digital marketing strategy. 1. Email marketing Ninety-one percent of Americans check their email at […]

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Article Marketing & Sales

5 marketing trends you can’t miss for 2021

Marketing is constantly evolving, and you need to keep up with the trends to maintain your momentum. In 2021, some popular marketing tactics will continue to grow in importance and be a necessary part of your mix, while others should start to be included before you fall behind your competition. Keep reading to find out […]

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Article Marketing & Sales

3 things you need to do to boost consumer engagement

Making sure your audience feels connected to your company is vital for success, but Gallup recently reported only 31% of consumers feel engaged with B2B companies. Why should that matter to you? Successfully engaging with consumers reaps several benefits, including: 50% higher revenue/sales 33% higher likelihood of being the consumer’s first choice when doing business […]

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Marketing & Sales Video

Stop Wasting Offline Data – VIDEO

Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]

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Marketing & Sales Video

How to Create Stand-Out Ad Creative (Part 2) – VIDEO

In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But as you know, the process of reaching prospects does not stop with setting up great visuals and creating compelling and relevant content for your ads. […]

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Marketing & Sales Video

How to Create Stand-Out Ad Creative (Part 1) – VIDEO

In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be on the same webpage as yours. To catch a potential customer’s attention you have to stand out. How exactly can you do that in such a jam packed and competitive […]