digital marketing | Randall Reilly - Part 14
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Article Marketing & Sales

How Are You Building a Strong Event Presence?

Yesterday we talked about the different steps you need to take to get exposure for your event presence. Today, lets focus on how you can build a pre-show marketing campaign to build a strong event presence. Why a marketing campaign? You need attendees to know you are going to be at an event. Beyond that, […]

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Article Marketing & Sales

3 Helpful Tips for Integrating Email and Social Media

As digital marketing and analytics tracking have advanced, online marketers are under increasing pressure to provide customers with the most value while achieving the highest ROI possible. You need campaigns which can funnel your prospects through the sales lifecycle, to the purchase and beyond. Ultimately, you need to find a multichannel strategy that helps generate […]

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Article Marketing & Sales

5 Important Tips for Handling Negativity on Social Media

Not so long ago, customer complaints were rarely made public. Back when the only methods of mass communication were print, television, and radio, only the most severe complaints and claims made it into the public eye. But thanks to the internet the way you communicate to customers, and vice-versa, has changed completely. Every company makes […]

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Article Marketing & Sales

4 Tips for Prioritizing Your Marketing for ROI

You have a million events, ads and close dates, ship dates, sales support, the president of your company wants a presentation . . . You stay awake at night thinking about all the ways you should be updating the website. How is your search ranking? Which keywords should you be targeting? Content marketing? THEN, you’re […]

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Infographics Marketing & Sales

INFOGRAPHIC: 3 Reasons to Target IPs

Until a few years ago all you could do with your online advertising was send it out and hope for the best. Today, there are many ways to hone the distribution of your online advertising (read: ‘increase ROI’), not the least among which is IP targeting. IP targeting enables you to connect with your audience […]

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Article Marketing & Sales

Banner Display, Part V: How Can You Expand Your Audience?

It’s time for the long awaited 5th installment of the display series. Hopefully you’re not thinking Rocky,  Fast and Furious, or the Saw franchise. Even though this is a marketing blog, I think I can do better than the 5th installment of the aforementioned films. It has been a while since the last post on banner […]