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Flipping the Recruiting Funnel – Introduction

Chalkboard drawing of leads going into a business funnel and coming out as money

We’ve talked about the similarities between marketing and recruiting truck drivers a few times here. The articles, 3 Ways to Improve Your Recruiting with Marketing Principles and Content Marketing is the Secret Weapon for Effective Recruiting, are two such articles that delve into how taking basic marketing strategies and applying them to your recruiting can […]

Why Isn’t Your Recruiting Landing Page Generating More Conversions?

Why Aren't Your Recruiting Landing Pages Working?

Landing pages have come to serve a vital role in the digital age of driver recruiting. The whole purpose of landing pages is to help drive leads and conversions. In a perfect world, a prospective driver finds their way to your landing page (whether through search ads, social media, etc.) and once there, they’re presented […]

Winning at Truck Driver Recruiting With Performance Marketing

Performance Marketing in Recruiting

Performance marketing has changed the way modern marketers are approaching digital marketing and it’s easy to see why. For years marketers actually paid in advance for the ad placements with absolutely no guarantee as to how effective it would be. The primary goal was to get it in front of as many eyes as possible […]

The 2 Pronged Approach to Recruiting Diesel Techs

Diesel Engine Blueprint

We all know fleets are hurting for drivers right now, but there is another area that fleets are struggling with as well. As important as it is to find drivers to man the trucks and keep them moving, it’s just as important to have qualified diesel techs to maintain those trucks. With increased competition from […]

Lead-to-Hire, Lead-to-Fail, Driver Recruiting Holy Grail

the holy grail

There’s no denying it: Failure feels bad. Losing hurts. Missing the mark is always unpleasant. But all the motivational quotes about failure, learning from mistakes, and using misfires as an impetus for pivoting toward success — they’re all true. Failure gives you tangible, tested proof of what doesn’t work — which is step one toward […]

4 Basic SEO Questions for Driver Recruiters

idea-icon

Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers […]

5 Ways Randall-Reilly Can Help You Get Noticed By Truck Drivers

Randall-Reilly Sign

Common Scenario: A driver sits at his computer with the intention of finding a possible job opportunity. He tries a few new sites but doesn’t go as deep into his hunt as he wants to because he isn’t sure exactly where to look. What if he didn’t have to look hard? What if your ads […]

Driver Recruiting 101: The Key to Timely Recruiting

typing on a keyboard

In driver recruiting, timeliness is everything. It’s the difference between a driver recruiter getting the new hires they need to get trucks back on the road, and increasing their cost-per-hire exponentially. As a driver recruiter, you need to reach the right driver with the right message at the right time. If you can do that, […]