When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests.… read more →
Remember the last time you went to the doctor? When he finally walked into the room, did he immediately begin talking about all the features and benefits of the latest… read more →
The biggest struggle most B2B marketers face is getting their messaging in front of the right audience. And if you can’t accurately target who you’re after how can you ever… read more →
Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it… read more →
Despite some in the marketing world being worried that Facebook is losing users, the social media giant is still the world’s most popular social networking site. In fact, Facebook actually… read more →
It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in your marketing. You couldn’t tell what you were doing right… read more →
I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s… read more →
Everyone knows campaign tracking is important. But when it comes down to it, most fleets are only using tracking to try and save money instead of figuring out why their… read more →
In this day and age, the world is saturated with digital information. There are so many bytes of data being produced every day, they’re measured by the quintillion. To put… read more →
There’s an old argument of which is better, inbound marketing or outbound marketing, and a lot of articles out there that advocate substituting one for the other. But what if… read more →