Digital | Randall Reilly
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Recruiting Video

Your Lead Attribution Has Been Weighed, Measured…and Found Wanting

Do you know where your driver leads are coming from? Being able to accurately track data and measure exactly where your leads are coming from allows you to pursue and hire more QUALITY drivers. In today’s video we’ll cover some of the most common attribution models used to track leads today. Listen to the Audio […]

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Article Marketing & Sales

Better Targeting & Sales Performance on Facebook

The end goal of any e-commerce website is to make sales, right? Well, is your business doing everything it can to make that happen? You may be attracting a lot of visitors to your website, but are those people likely to buy? If so, are you making it easy for them to find exactly what […]

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Marketing & Sales Video

Stop Wasting Offline Data – VIDEO

Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]

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Recruiting Video

Recruiting Truck Drivers on Mobile Devices

In today’s world to stay competitive your truck driver recruiting needs to be mobile-friendly. The era when mobile-friendliness was simply an option to consider adding to your truck driver recruiting is over. So what steps do you need to take to make sure your recruiting efforts are optimized to reach drivers on mobile devices? That’s […]

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Marketing & Sales Video

How to Create Stand-Out Ad Creative (Part 2) – VIDEO

In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But as you know, the process of reaching prospects does not stop with setting up great visuals and creating compelling and relevant content for your ads. […]

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Recruiting Video

Why Aren’t Your Truck Driver Recruiting Landing Pages Generating More Leads?

Many fleets, perhaps yours included, aren’t getting the conversions they expect out of their recruiting landing pages. So, what’s the problem? They’re getting the traffic. Drivers are making it to the landing page, but for some reason they just aren’t taking the next step. What’s the problem? That’s exactly what we’re going to talk about […]

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Marketing & Sales Video

How to Create Stand-Out Ad Creative (Part 1) – VIDEO

In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose ads just happen to be on the same webpage as yours. To catch a potential customer’s attention you have to stand out. How exactly can you do that in such a jam packed and competitive […]

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Recruiting Video

Facebook and Your Truck Driver Recruiting Strategy

With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like everyone else, they’re on Facebook.

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Article Marketing & Sales

The Modern Dealership Salesman

Listen to the article: The way people buy equipment has changed a lot over the years. The internet and smartphones—two of today’s biggest influencers on customer behavior—have made room for a different breed of buyers than the buyers of the past. Thanks to the internet, buyers no longer depend on dealers to educate them on […]

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Marketing & Sales Video

3 Ways to Use UCC Data to Find Prospects – VIDEO

UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data from all 50 states, verify it for accuracy through several sources, and using experience gathered over several decades, amend the data to add useful information […]