The buyer’s side of the buying process is usually straightforward. A need or want for a certain product arises, research is done to decide on the best vendor with the… read more →
I recently wrote an article called Reducing the Friction in Your Recruiting. Throughout the article I discussed various ways you might try to streamline your recruiting process and run more… read more →
You’re on Facebook, I’m on Facebook, we’re all on Facebook. The massive numbers of users is one of the primary reasons so many companies across all industries have flocked to… read more →
Smartphones are everywhere these days. Don’t believe me? Look around you. How many are using their smartphones right now? How many have smartphones on their desks or in their pockets… read more →
Quick question. How much time do you spend online? Well, if you’re anything like the average American, you’re likely spending somewhere in the range of 24 hours a week online… read more →
Have you noticed that a lot of today’s biggest brands are telling stories with their ads? Don’t believe me? Did you happen to watch a little thing called the Super… read more →
Quick question. Do you know who is visiting your website(s) or other online quality content? You pour money into steering people to landing pages or home pages and once they’re… read more →
When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests.… read more →
Remember the last time you went to the doctor? When he finally walked into the room, did he immediately begin talking about all the features and benefits of the latest… read more →
The biggest struggle most B2B marketers face is getting their messaging in front of the right audience. And if you can’t accurately target who you’re after how can you ever… read more →