display banners | Randall Reilly
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Article Marketing & Sales

5 Characteristics of Effective Marketing Campaigns

Being the best you can be at marketing requires a lot of time digging through analytics and data to find insights. But, as we all know, marketers stay pretty busy just getting stuff out the door. So to help, we’ve analyzed which characteristics successful campaigns share. 1. The Customer = The Hero   This is […]

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Article Recruiting

5 Ways to Fix The Broken Recruiting Lifecycle

If your position puts you in charge of recruiting truck drivers, there is no question that you have a tough job. It doesn’t matter if you are recruiting owner-operators, company drivers or specific certifications. Recruiting truck drivers is competitive and has a massive effect on your fleet’s bottom line. If you aren’t getting the drivers […]

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Article Marketing & Sales

Banner Display, Part IV: What Kind of Prospect Do You Need?

Pushing forward with our banner display series, it is time to talk about targeting with content. But before we do, let’s review for a second. In order to maximize your budget within the realm of online banners, make sure you are reaching prospects and reaching them in the right way. That is a little vague, […]

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Article Marketing & Sales

Banner Display, Part III: Location, Location, Location

For those of you who missed last week’s blog on banner display click here. But here is a short review. Online banner display has the potential for great value with one glaring caveat. You must be able maximize your budget by targeting only your prospects. Without this crucial step you will get an influx of unqualified leads that […]

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Article Marketing & Sales

Display, Not Just for Clicks?

Broach the subject of online display banners and the conversation will eventually land on conversions. What occurs is the nerd equivalent of “bros” peacocking about their latest gym feats. “Dude, your conversion rates are sick!” Rarely does that conversation discuss things like brand awareness, offline sales, or organic search traffic. Perhaps it seems too “mass […]