driver recruiting | Randall Reilly - Part 38
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Article Recruiting

Do online banners work for recruiting drivers?

The simple answer is yes. But I will take the time to plead my case to you. Let’s start with a simple fact. 67% of all professional drivers are online daily. If you add in the drivers that use the internet at least weekly, the number increases to around 90%. First Point: 90% of drivers […]

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Article Recruiting

How to Recruit More Truck Drivers for Less Money

If you recruit drivers for a living and went into work tomorrow and told everyone you figured out a way to recruit more drivers for less money,  you wouldn’t find yourself carried around on your co-workers’ shoulders like you just hit the winning home run in the championship game? Of course. But it isn’t quite that […]

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Article Recruiting

3 Ways to Recruit Truck Drivers at Events

Undoubtedly you recruit most of your drivers from online sources. This is inevitable. If you depend on any other medium to keep your trucks on the road, you have a world of hurt headed your way. But in this online-only world it is easy to forget that digital channels aren’t the only ways to find […]

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Article Recruiting

Mean Girl Email Metrics

The numbers are saying mean things about your email marketing behind your back. Oh no she didn’t! Your rep is being totes ruined, and you don’t even know about it. That’s cra cra! If you want to be in the cool marketing clique, you had better get your email marketing legit! If you have ever […]

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Article Recruiting

The Most Important Metric to Track When Recruiting Truck Drivers

I know I should bury the lead so that you read the entire way down the page, but I can’t help myself. Cost Per Hire (CPH) is the most important metric for a recruiter to track. How do you figure out your cost per hire? Of course, that is easy. Take the amount you spent […]

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Article Recruiting

Geo-Fencing VS. IP Targeting

Perhaps no type of targeting is as important as location-based targeting when trying to reach prospects. Regional routes, the AOR of a dealership, and the location of driving schools all limit what leads will be of use to you. While all location-based targeting uses an IP address at some point in the process, there is […]

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Article Recruiting

August 2013 Trucking Industry MarketPulse

What’s the pulse on the trucking market right now? We conducted some research surveying for-hire trucking executives in August 2013 to find out what their thoughts are on business conditions. What were their top concerns and thoughts on equipment? Are they what you expected? Let us know in the comments! Key Findings: How do the […]

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Article Recruiting

5 Ways to Fix The Broken Recruiting Lifecycle

If your position puts you in charge of recruiting truck drivers, there is no question that you have a tough job. It doesn’t matter if you are recruiting owner-operators, company drivers or specific certifications. Recruiting truck drivers is competitive and has a massive effect on your fleet’s bottom line. If you aren’t getting the drivers […]

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Article Recruiting

Are you spending enough on driver recruiting?

  You make money when freight gets moved. Freight isn’t moved unless someone is hauling it. These are not earth shattering revelations. Every carrier in the world  knows these things. Yet, their recruiting budgets don’t reflect these revelations. If you don’t know your cost of advertising per hire, you should. How to assess that cost […]

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Article Recruiting

3 Marketing Principles to Help You Recruit Truck Drivers

What is marketing at its core? Marketing isn’t just an art, it isn’t a necessary evil, and it certainly isn’t a synonym for public relations. At the end of the day, marketing is selling a product to an audience. Many things about marketing are universal. It doesn’t matter if you are marketing toothpaste or headphones […]