EDA | Randall Reilly - Part 8
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Article Marketing & Sales

5 Unique Things about Marketing to Contractors

1. The location of their office changes. Many contractors are out on the job site all day long. Once a job is complete, their “office” changes locations. So what does that mean for you? It means your campaigns need to be optimized for mobile devices. Smartphone use among Equipment World’s audience reached 70% in 2013. […]

Categories
Article Marketing & Sales

Big Data or Smart Data: EDA Steps Up Their Game

No doubt the world of marketing is increasingly becoming a data-driven one. Sadly, not all data is created equal. There are so many sources and different types of data, making sense of it all becomes an arduous task. When diving into the world of data, there is one glaring caveat that must be addressed: money. […]