email marketing | Randall Reilly
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Article EQ - Featured Content Marketing & Sales

How to prevent email opt-outs

Email marketing has a 36:1 ROI, but you could be self-sabotaging if your subscribers are constantly opting out. Make sure your prospects and customers stay engaged with these four tips. 1. Send fewer emails Email marketing should be about quality, not quantity. You don’t want to spam your subscribers. It’s unlikely you have enough quality […]

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Article EQ - Featured Content Marketing & Sales

3 types of email newsletters you can use to attract customers

Email newsletters are a popular and powerful marketing tool. In fact: ·  Email marketing has a 4,200% ROI ·  Four out of five marketers would rather give up social media marketing than email marketing ·  Thirty-one percent of B2B marketers say email newsletters are the best way to nurture leads You can get these benefits […]

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Article EQ - Featured Content Marketing & Sales

3 Ways You Can Improve Email Engagement

Email marketing is a truly versatile marketing tactic. You can increase thought leadership with an informative newsletter, boost sales with a drip marketing campaign, and even convert prospects by sending special deals based on what they’ve already expressed interest in. Seventy-seven percent of marketers say they have seen an increase in email engagement over the […]

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Article EQ - Featured Content Marketing & Sales

How to improve email click-through rate

For the best success, you need to keep your engagement high for all content. So what do you do if your email click-through rates are seriously low? Follow these five tips to improve your email CTR. 1. Make sure your content is relevant Developing relevant content is certainly easier said than done, but there are […]

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Article Marketing & Sales

What you need to know about Apple’s Mail Privacy Protection

Digital email marketing just got trickier. While Apple’s Mail Privacy Protection is a great feature for consumers who want more privacy and anonymity amid the era of online tracking — and it’s certainly not the first time — it may be leaving you scrambling to find ways to optimize and maintain your email marketing’s performance […]

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Article Marketing & Sales

4 ways to generate leads with newsletters

Newsletters are a key email marketing tactic for your business. They are an avenue to quickly and efficiently build relationships with current customers and generate more leads. In fact, 93% of B2B companies use email marketing to distribute their content to their audience. To leverage your newsletters for lead generation and nurturing, you need to […]

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Article Marketing & Sales

Create More Dealership Business with Content

Listen to the article: Many times dealerships find themselves focusing much of their energy on growing equipment sales and generating new customers. These are both tremendously important to the health and success of any dealership. However, dealers mustn’t forget that new customers and equipment sales aren’t the only revenue stream. Repeat business can be just […]

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Article Marketing & Sales

Using Search Ads to Target the Construction Industry

Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up of […]

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Article Marketing & Sales

How to Successfully Market to the Coming Generations (Part 2 of 2)

In How to Successfully Market to the Coming Generations (Part 1 of 2) we discussed how social media and native advertising are great ways to appeal to the up and coming millennial and z generations. Today we will cover a few more areas to focus on when targeting younger generations. Always think mobile first with […]

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Marketing & Sales

How to Successfully Market to the Coming Generations (Part 1 of 2)

An interesting shift is coming. As each day passes, younger men and women enter the workforce. They think and act differently than any generation that has come before them. When it comes to identifying a generation and who exactly is part of which generation, there is some back and forth and a few different opinions. […]