email marketing | Randall Reilly - Part 2
Categories
Article Marketing & Sales

4 Ways to Achieve Recruiting Success at Trade Shows

The 2017 edition of The Great American Trucking Show (GATS) is rapidly approaching. This year’s event will be taking place at the Kay Bailey Hutchison Convention Center in Dallas, Texas from Thursday August 24 to Saturday August 26. With over 500 exhibits, 52,000 industry relevant products, and 65 countries represented, it’s a perfect place to […]

Categories
Article Marketing & Sales

More Farmers Are Online Than Ever Before. Are You Doing All You Can to Target Them?

We depend on farmers to grow and produce our foods just as much today as we ever have. However, the most recent ag census indicates something strange is happening. From 2007 to 2012 there was a 4% drop in the number of active farmers. In addition to the total number of farmers falling, the average age […]

Categories
Article Marketing & Sales

How to Reach Contractors in 2017

When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]

Categories
Article Recruiting

Four New Year’s Resolutions for Driver Recruiters

Though the ball has dropped (much to the chagrin of Mariah Carey and all those folks who got roped into doing the Whole30 Diet), and many of us have already probably faltered in our 2017 goals, there’s still time to make resolutions for the new year. If you’re in the business of recruiting truck drivers, […]

Categories
Article Marketing & Sales

An Email Marketing Refresher for the New Year

As email marketers, we’re used to dealing with all the moving parts of getting the perfect email sent out. Email content, calls-to-action, landing pages, etc. We’re constantly submerged in the sea of nitty-gritty details that go into creating emails people want to open. This can prevent us from seeing the other side of the email […]

Categories
Article Marketing & Sales

5 Keys for Email Marketing Prosperity

Contrary to what you might have heard, or perhaps wished, email’s not dead. There’s even a website to prove it! We check our devices an average of 46 times a day, and nearly 34% of us check our email around the clock. Despite the rise of social media, and messaging apps like Slack, email appears […]

Categories
Article Marketing & Sales

Marketing Obituaries: 3 Terms That Are Already Dead

By Doug Scudder Death is a part of life. Not only does this cliche apply to our childhood pets (RIP Brownie), but it also applies to terms that marketers use every day. Marketing terms die for many reasons, but most of the time terms become obsolete because technology has changed. As marketers, part of our […]

Categories
Article Marketing & Sales

7 Ways to Get Your Audience to Read Content

This morning you were sitting at your desk, wringing your brain for an idea. Your social media engagement is low, you’re getting almost no site traffic, and your boss is on you about creating content – whatever that means. Then, it hit you. You had a great idea that will cure all of your problems. […]

Categories
Article Marketing & Sales

19 Simple Ways to Grow Your Email List

I hate to tell you this, but as you’re reading this very sentence, your email list is decaying. This happens a lot of different ways. It may be that your contacts are leaving their current companies, ditching their old email addresses for new Gmail accounts, or even opt-outs. It doesn’t matter how it’s happening. What […]

Categories
Article Marketing & Sales

6 Ways to Improve Your Trucking Email Click-Through Rate

Here’s a scenario in which you may often find yourself: You’re at the office sitting typing away furiously on your laptop trying to push a product launch email out the door in the next 20 minutes — or it won’t coincide with all of your other channels. Finally, you finish. You save our work and […]