email | Randall Reilly
Categories
Article Marketing & Sales

3 ways to pivot to virtual during the coronavirus outbreak

“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to the outbreak of the coronavirus global pandemic, most businesses are now doing just about everything virtually. Certain tools can ensure your workforce stays connected to each other and clients, making the temporary social isolation less […]

Categories
Article Recruiting

The Power of Mobile-First Recruiting

Smartphones are everywhere these days. Don’t believe me? Look around you. How many people are using their smartphones right now? How many have smartphones on their desks or in their pockets or purses? You may even be reading this article on a smartphone. 77% of Americans own smartphones and that is too big of a […]

Categories
Article Marketing & Sales

Using Search Ads to Target the Construction Industry

Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up of […]

Categories
Article Recruiting

Don’t Let Inefficiency Kill Your Recruiting

The competition between fleets over qualified drivers can be fierce. Fleets have tried everything from sign-on bonuses, higher pay rates, and even more time off the road to try and entice prospective drivers and gain a competitive edge. Over the past few months we’ve looked at a few possible solutions recruiters could embrace to secure […]

Categories
Article Marketing & Sales

How to Successfully Market to the Coming Generations (Part 2 of 2)

In How to Successfully Market to the Coming Generations (Part 1 of 2) we discussed how social media and native advertising are great ways to appeal to the up and coming millennial and z generations. Today we will cover a few more areas to focus on when targeting younger generations. Always think mobile first with […]

Categories
Article Recruiting

Targeting and Recruiting Today’s Owner-Operators

While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. […]

Categories
Article Marketing & Sales

An Email Marketing Refresher for the New Year

As email marketers, we’re used to dealing with all the moving parts of getting the perfect email sent out. Email content, calls-to-action, landing pages, etc. We’re constantly submerged in the sea of nitty-gritty details that go into creating emails people want to open. This can prevent us from seeing the other side of the email […]

Categories
Article Marketing & Sales

How to Maximize Marketing on a Shoestring Budget

Whether you’re in construction, trucking, or basically any other competitive business milieu, marketing is important. We all know that. Except, of course, for those crotchety, misinformed misanthropes of our world who cling to an outdated view of marketing as some sort of imprecise, ancillary business luxury. Unfortunately, a lot of these people happen to be […]

Categories
Article Marketing & Sales

A Segmentation Celebration!

When it comes to communication, it pays to personalize. Whether your aim is to generate more leads, increase your social media fanbase, get more email subscribers, or hire more drivers, you need to segment your audience. It’s about speaking to individual people instead of just ‘personas,’ or diverse crowds who care about totally different things. […]

Categories
Article Marketing & Sales

Tips for Successful Communication with Drivers

This guest post comes to us courtesy of Alexa Lemzy, a customer service expert and content editor at TextMagic. She covers topics like small business growth, employee communication and customer relationships building. You can follow her on Twitter. By Alexa Lemzy  When it comes to the trucking business, communication is king. It’s a business that […]