email | Randall Reilly - Part 2
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Article Marketing & Sales

5 Keys for Email Marketing Prosperity

Contrary to what you might have heard, or perhaps wished, email’s not dead. There’s even a website to prove it! We check our devices an average of 46 times a day, and nearly 34% of us check our email around the clock. Despite the rise of social media, and messaging apps like Slack, email appears […]

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Article Marketing & Sales

5 Ways to Humanize (and Harmonize) Your Marketing

HELLO. I AM A ROBOT. WOULD YOU LIKE TO PURCHASE MY SERVICES. This is what most sales pitches sound like to me. Light on personality, imagination and personalization, heavy on pushy, salesy jargon. More talking than listening.   It takes effort, planning and coordination, but you need to find ways to humanize your marketing. It’s […]

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Article Marketing & Sales

3 Ways Video Can Amp Up Your Marketing

We all know that video is a big deal. Statistics put daily video consumption at around 4 billion videos on YouTube alone. It boggles the mind. More and more brands are realizing the power of video to boost the effectiveness of their marketing, and you can’t miss out. It’s time to harness the video marketing […]

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Article Marketing & Sales

Marketing Obituaries: 3 Terms That Are Already Dead

By Doug Scudder Death is a part of life. Not only does this cliche apply to our childhood pets (RIP Brownie), but it also applies to terms that marketers use every day. Marketing terms die for many reasons, but most of the time terms become obsolete because technology has changed. As marketers, part of our […]

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Article Marketing & Sales

7 Ways to Get Your Audience to Read Content

This morning you were sitting at your desk, wringing your brain for an idea. Your social media engagement is low, you’re getting almost no site traffic, and your boss is on you about creating content – whatever that means. Then, it hit you. You had a great idea that will cure all of your problems. […]

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Article Marketing & Sales

19 Simple Ways to Grow Your Email List

I hate to tell you this, but as you’re reading this very sentence, your email list is decaying. This happens a lot of different ways. It may be that your contacts are leaving their current companies, ditching their old email addresses for new Gmail accounts, or even opt-outs. It doesn’t matter how it’s happening. What […]

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Article Marketing & Sales

6 Ways to Improve Your Trucking Email Click-Through Rate

Here’s a scenario in which you may often find yourself: You’re at the office sitting typing away furiously on your laptop trying to push a product launch email out the door in the next 20 minutes — or it won’t coincide with all of your other channels. Finally, you finish. You save our work and […]

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Article Marketing & Sales

How Are You Building a Strong Event Presence?

Yesterday we talked about the different steps you need to take to get exposure for your event presence. Today, lets focus on how you can build a pre-show marketing campaign to build a strong event presence. Why a marketing campaign? You need attendees to know you are going to be at an event. Beyond that, […]

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Article Marketing & Sales

Event Exposure Ideas You May Be Missing

Like I said yesterday, events can be a great opportunity for you to get face-to-face with your audience. But only when you take the right steps. You can’t expect every attendee to intuitively know you will be present at an event and visit you. It’s less likely your most highly qualified prospects will be aware […]

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Article Marketing & Sales

3 Helpful Tips for Integrating Email and Social Media

As digital marketing and analytics tracking have advanced, online marketers are under increasing pressure to provide customers with the most value while achieving the highest ROI possible. You need campaigns which can funnel your prospects through the sales lifecycle, to the purchase and beyond. Ultimately, you need to find a multichannel strategy that helps generate […]