Equipment Dealers | Randall Reilly
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Article Marketing & Sales

Regaining Insight and Influence on the Buyer’s Journey

I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s experienced it. If you’ve ever had a want or a problem that led to the purchase of something to satisfy that want or alleviate that […]

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Article Marketing & Sales

What can Agriculture and Construction Financing Data Do for Me?

Tracking the financing equipment activity in the construction and agriculture  industries is a challenge. Even with the data you need, it is hard to wade through a sea of numbers to find the most useful pieces of information. But the data surrounding equipment financing is an effective and efficient way to help dealers in the […]

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Article Marketing & Sales

4 Ways to Get More Traffic at Your Dealership

For the average equipment dealer, it is imperative to get foot traffic at their dealership. People generally don’t buy large pieces of equipment without driving them first. Here are four ways to get more traffic at your dealership. 1. Offer Value   First you need to separate yourself from the competition. You need to answer […]

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Article Recruiting

Geo-Fencing VS. IP Targeting

Perhaps no type of targeting is as important as location-based targeting when trying to reach prospects. Regional routes, the AOR of a dealership, and the location of driving schools all limit what leads will be of use to you. While all location-based targeting uses an IP address at some point in the process, there is […]

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Article Marketing & Sales

Dominate Your Dealership’s AOR

Mass impressions won’t cut it for the dealer. Your area of responsibility or AOR means marketing efforts have to be relegated to a very specific audience. How can you conduct a regional marketing campaign? It all starts with data Folks are given to impulse buys. However, they tend to be things like leather pants not […]

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Article Marketing & Sales

Turn Construction Equipment Data into Sales

There are some powerful opportunities awaiting those who have access to quality equipment data, and no one has a more complete database of construction equipment than Randall-Reilly’s EDA. Let’s assume for the moment that you have taken advantage of EDA’s unmatched data (cough, cough). How do you use it? Having access to data doesn’t accomplish […]