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Article Marketing & Sales

Better Targeting & Sales Performance on Facebook

The end goal of any e-commerce website is to make sales, right? Well, is your business doing everything it can to make that happen? You may be attracting a lot of visitors to your website, but are those people likely to buy? If so, are you making it easy for them to find exactly what […]

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Marketing & Sales Video

Stop Wasting Offline Data – VIDEO

Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]

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Recruiting Video

Facebook and Your Truck Driver Recruiting Strategy

With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like everyone else, they’re on Facebook.

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Recruiting Video

Driver Lead Quality vs. Quantity

In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is that really true? Are all leads created equal? Today, Ikikima will take a look at the subject […]

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Marketing & Sales Video

Digital Marketing Hypertargeting – VIDEO

The more specific and targeted you are, the greater your chances of converting a prospect to a customer. Knowing the likes and dislikes of potential customers can help identify the most likely buyers to what you have to offer. Here’s how hypertargeting marketing can take your digital marketing to the next level. Want a Demo […]

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Recruiting Video

How to Effectively Target Truck Drivers

Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? Today’s video will cover a few ways to help you […]

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Marketing & Sales Video

The 5 W’s of Digital Marketing – VIDEO

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]

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Article Recruiting

Defining the Right Driver

Listen to the article: Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious statement. But if it really is, why do some fleets fall short in that area? Why do they end up with bad leads or have qualified leads slip through their fingers? The issue is that […]

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Article Marketing & Sales

How to Create Stand-out Ad Creative (Part 2)

Listen to the article: Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following topic. In our last article (How to Create Stand-Out Ad Creative Part 1), we focused on how to set your marketing apart from your competitors’ by using ad creative. We looked at […]

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Article Marketing & Sales

How to Create Stand-out Ad Creative (Part 1)

Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following topic. In this day and age where the web browsing experience is so heavily saturated with ads, it can be difficult to grab your audience’s attention with your marketing. In other words, your ads have to […]