Identifying fleets as your business’s main prospects presents a range of challenges for marketers in the trucking industry. It’s not as simple as saying “I want to reach fleets” and start putting out ads. Fleets range across multiple industries. There are vocational fleets hauling equipment to job sites in the construction industry, over-the-road fleets hauling […]
Tag: Fleet Executives
Trucking is an industry that is constantly changing. There is always some new federal regulation, technology, or even global event that is influencing the industry. You, as a member of the trucking industry, have to be ready to roll with the punches and change with your industry. As the industry changes, so too do the […]
In the trucking industry, there are few audiences as valuable as fleet executives. They are powerful buyers that most brands can’t afford to ignore. Having a close working relationship with these executives can mean a really good year for your company, whether you’re an OEM, manufacturer, dealership, or distributor. But that doesn’t mean you can […]
It’s time! In just a few weeks the CCJ Spring Symposium will be hosted near Nashville, Tennessee. The Commercial Carrier Journal will be hosting some of the top experts in the trucking industry, top fleet executives, and a few other special guests. All of the attendees will be primed to join together and discuss industry […]