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Article Recruiting

3 Coronavirus Changes that Can Lead Fleets to Success Moving Forward

It goes without saying that lately has been a challenging time. But amidst all of the infections, death, and panic caused by the coronavirus outbreak, there have been extraordinary examples of kindness, goodness, and human decency. College students have mobilized and offered to help shop for the most vulnerable among us. Police departments have standing […]

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Recruiting Video

How Has the Coronavirus Changed Driver Recruiting?

The outbreak of coronavirus has impacted almost every aspect of our lives. It seems no business or industry has been left untouched. Driver recruiting is no exception. For this week’s Randall-Reilly Review I sat down to talk with Randall-Reilly’s VP of Trucking Operations, Scott Maldonado. Scott works with fleets all over the country to help […]

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Recruiting Video

Coronavirus: A Conversation with CCJ’s Jason Cannon

The coronavirus pandemic has had a wide-reaching impact not only here in the United States but across the globe. The trucking industry, however, continues to roll on. But how have things changed since this whole thing began? Today, I sit down and have a conversation with CCJ editor, Jason Cannon, to discuss the changes to […]

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Article Recruiting

The Currency of Fleet Reputation

Listen to the article: In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is the cheapest driver I can get in my fleet?” And coupled with that mindset is the idea that turnover isn’t actually a bad thing. As long as you can keep a driver for X amount […]

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Article Recruiting

Does Your Fleet Embrace a Driver-Centric Culture?

A company’s culture defines who they are. The same thing applies to your fleet. Your values and goals say a lot about your company and what you stand for. I’ve talked about how important company culture is to marketers before in the article, Your Company Identity and Culture Can be the Key to Success. While […]

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Article Marketing & Sales

Read This If You Want to Recruit Millennials

Ah, millennials. So elusive, unpredictable, and sought after. Every business, industry (and political party) on earth seems to be agonizing over how best to reach and resonate with this mercurial generation. The trucking world has had a notoriously difficult time attracting millennials, which has generated no small amount of hand-wringing. The industry is struggling to […]

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Article Recruiting

What’s New for Fleet Executives at The Great American Trucking Show

Trucking is an industry that is constantly changing. There is always some new federal regulation, technology, or even global event that is influencing the industry. You, as a member of the trucking industry, have to be ready to roll with the punches and change with your industry. As the industry changes, so too do the […]

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Article Recruiting

Are Driver Recruiters Really Marketers?

Yes. I’m glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit Truck Drivers. But there aren’t just 3 marketing principals that can help you be a better driver recruiter. If you are a recruiter, you are a marketer. Hopefully this revelation doesn’t worry you because it is […]