geo-targeting | Randall Reilly
Categories
Article Marketing & Sales

The Influence You Did Not Know You Had Over the Buyer’s Journey

Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. There are too many parts you simply cannot see. How was that person or business introduced to your brand? How many times did they see […]

Categories
Recruiting Video

How to Effectively Target Truck Drivers

Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? Today’s video will cover a few ways to help you […]

Categories
Article Recruiting

Lead-to-Hire, Lead-to-Fail, Driver Recruiting Holy Grail

There’s no denying it: Failure feels bad. Losing hurts. Missing the mark is always unpleasant. But all the motivational quotes about failure, learning from mistakes, and using misfires as an impetus for pivoting toward success — they’re all true. Failure gives you tangible, tested proof of what doesn’t work — which is step one toward […]

Categories
Article Recruiting

Here’s How One Company Found the Diesel Techs They Needed

I opened the last article I wrote about diesel techs with a very pensive Paula Cole reference (‘Where have all the diesel techs gone?’). I don’t think we can top that today, so let’s just dive in. After all, I don’t wanna wait, for our lives to be over. Sorry not sorry. Back to diesel […]

Categories
Article Marketing & Sales

Construction Dealership 101: Using Geo-Targeting to Improve Search Performance

If you work at a construction dealership, you know that your advertising needs to be specific and tied to lead generation. There may be millions of contractors, construction firms, dealers, and OEMs across the country, but you only need to reach a small percentage of those people. Otherwise you’re wasting money. There are a lot […]

Categories
Article Marketing & Sales

3 Ways to Build Targeted Google Display Ads for Your Commercial Vehicle Dealership

You use a lot of different tools to get in front of the right prospects at the right time. But if you aren’t using targeted advertising, you’re missing out on a great chance to generate quality leads for your sales team. Let’s talk about one of the biggest missed opportunities for commercial vehicle dealerships, advertising […]

Categories
Article Marketing & Sales

Why is geotargeting important for trucking dealers?

Up until a few years ago, all advertising was spray-and-pray. You put your advertisements in a bunch of magazines and trade publications that your audience read, and you hoped that you would get some engagement. Now, thanks to the internet, you can closely target your audiences to increase engagement and gather highly qualified leads. As […]

Categories
Infographics Marketing & Sales

INFOGRAPHIC: 3 Reasons to Target IPs

Until a few years ago all you could do with your online advertising was send it out and hope for the best. Today, there are many ways to hone the distribution of your online advertising (read: ‘increase ROI’), not the least among which is IP targeting. IP targeting enables you to connect with your audience […]