geotargeting | Randall Reilly
Article Marketing & Sales

Geotargeting versus geofencing: What’s the difference and which one do you need?

Location-based targeting is a marketing strategy you can’t miss out on. Many people use the terms geofencing and geotargeting interchangeably, even though there are major differences. Let’s take a look at when and how to use geotargeting and geofencing in your marketing. Why use location-based targeting at all? The key to marketing is sending out […]

Article Case Studies Marketing & Sales

Drive sales with geofence targeting

If your company isn’t using location-based marketing — and specifically geofencing — you are being left behind. This powerful technology allows you to send targeted messages to prequalified prospects when they enter particular geographic zones. And research shows it works. Not only do 80% of people want to receive location-based alerts from businesses, but data […]