Google Adwords | Randall Reilly
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Article Marketing & Sales

Are You Working with a Google Partner?

Listen to the article: Think of how many times you’ve looked up information on a product or company using Google before making a purchase. Probably too many to count right? You’re not alone. 35% of product searches start on Google. And consider this, not only does Google dominate U.S. search engine market share, controlling 95% […]

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Article Marketing & Sales

How Data Can Lead You to Your Audience

In this day and age, the world is saturated with digital information. There are so many bytes of data being produced every day, they’re measured by the quintillion. To put that in perspective, this is what one quintillion looks like: 1,000,000,000,000,000,000 Thanks to the internet, growing technology, social media, and more, the amount of data […]

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Article Recruiting

A Comprehensive Look at Retargeting for Recruiting

The average conversion rate for websites is slightly over 2%. So only about 2% of website visitors convert when they visit websites. Through the results of our recruiting lead generation efforts, we’ve found the percentage is a little higher for drivers. 10-15% of drivers convert. Though that percentage is better than the general conversion rate, […]

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Article Marketing & Sales

The Importance of Timely SEM in the Construction Industry

For marketers, timeliness is everything. And it makes all the difference. It’s the difference between giving a purchase offer to a lead who is ready to buy, and giving a purchase offer to a lead who is just shopping around. As a marketer, your goal is to reach the right customer at the right time […]

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Article Marketing & Sales

Randall-Reilly Achieves Google Partner Status

If the New York Yankees said you were good at baseball, that would really mean something. That is how we feel about being a Google Partner. “The badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.” Google The above text was pulled […]