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Article Recruiting

Are You Ready for the Google Ads Partnership Program Changes?

Google Ads changes their Partnership Program, making membership more competitive (and you better make sure you play by their rules). Do you like your shiny Google Partner Badge? Awesome. But if you want to keep that badge in 2021 and beyond you better make sure you’re up to speed with the changes Google is making. […]

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Article Marketing & Sales

4 things you need to know about SEO

If you are wondering why your website isn’t generating leads like it used to, it may be because you are not appearing on the first page or pages of a Google search. The first page gets more than 98% of all clicks for products and services. Google processes 63K searches per second, and their evolving […]

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Article Marketing & Sales

How to create compelling customer testimonial videos

Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]

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Marketing & Sales Video

Stop Wasting Offline Data – VIDEO

Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]

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Recruiting Video

Driver Lead Quality vs. Quantity

In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is that really true? Are all leads created equal? Today, Ikikima will take a look at the subject […]

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Marketing & Sales Video

The Importance of Being Mobile-First – VIDEO

Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) […]

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Marketing & Sales Video

Digital Marketing Hypertargeting – VIDEO

The more specific and targeted you are, the greater your chances of converting a prospect to a customer. Knowing the likes and dislikes of potential customers can help identify the most likely buyers to what you have to offer. Here’s how hypertargeting marketing can take your digital marketing to the next level. Want a Demo […]

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Recruiting Video

How to Effectively Target Truck Drivers

Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? Today’s video will cover a few ways to help you […]

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Article Recruiting

Defining the Right Driver

Listen to the article: Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious statement. But if it really is, why do some fleets fall short in that area? Why do they end up with bad leads or have qualified leads slip through their fingers? The issue is that […]

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Article Marketing & Sales

How to Create Stand-out Ad Creative (Part 2)

Listen to the article: Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following topic. In our last article (How to Create Stand-Out Ad Creative Part 1), we focused on how to set your marketing apart from your competitors’ by using ad creative. We looked at […]