Google | Randall Reilly - Part 2
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Article Marketing & Sales

How to Create Stand-out Ad Creative (Part 1)

Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following topic. In this day and age where the web browsing experience is so heavily saturated with ads, it can be difficult to grab your audience’s attention with your marketing. In other words, your ads have to […]

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Article Marketing & Sales

Fundamental Truths of Marketing

Listen to the article: Marketing is constantly evolving. And with every new technological breakthrough comes new ways to target and communicate with prospective customers. We’ve seen digital marketing evolve from simple banner ads to using tools like Google Search, geo-fencing, Facebook, and an increasing trend of utilizing AI or complex algorithms. With every new marketing […]

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Article Marketing & Sales

You May Only Get One Chance at the Top of the Funnel

Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still a need […]

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Article Marketing & Sales

Create More Dealership Business with Content

Listen to the article: Many times dealerships find themselves focusing much of their energy on growing equipment sales and generating new customers. These are both tremendously important to the health and success of any dealership. However, dealers mustn’t forget that new customers and equipment sales aren’t the only revenue stream. Repeat business can be just […]

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Article Marketing & Sales

Are You Working with a Google Partner?

Listen to the article: Think of how many times you’ve looked up information on a product or company using Google before making a purchase. Probably too many to count right? You’re not alone. 35% of product searches start on Google. And consider this, not only does Google dominate U.S. search engine market share, controlling 95% […]

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Article Marketing & Sales

Factors That Make Campaign Performance Unclear

The buyer’s side of the buying process is usually straightforward. A need or want for a certain product arises, research is done to decide on the best vendor with the best price, and a purchase is made (or equipment is financed). What a buyer does not see is the other side of the process, your […]

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Article Recruiting

The Power of Mobile-First Recruiting

Smartphones are everywhere these days. Don’t believe me? Look around you. How many people are using their smartphones right now? How many have smartphones on their desks or in their pockets or purses? You may even be reading this article on a smartphone. 77% of Americans own smartphones and that is too big of a […]

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Article Marketing & Sales

Reaching Your Ideal Prospect Online

Listen to the article: Quick question. How much time do you spend online? Well, if you’re anything like the average American, you’re likely spending somewhere in the range of 24 hours a week online in some fashion. And that number is from early 2018. Our dependance and love for all things internet is only going […]

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Article Marketing & Sales

Attracting Online Prospects to Your Dealership

Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]

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Article Recruiting

Tackling the Complexities of Paid Search Advertising

These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]