Google | Randall Reilly - Part 6
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Article Marketing & Sales

The Basics of Search Marketing: What You Need for Success

By Mallory Walker Welcome to the incredibly helpful, at your fingertips tool, called search advertising. While some may not see the necessity of Search Engine Marketing, it is a vital component of keeping your business goals on track. To put it simply: The debate of whether to utilize SEM or not is over. It is […]

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Article Marketing & Sales

3 Stats About Video in the Construction Industry

Contractors and construction companies have massive buying power. Their projects are large scale, and the equipment they use on a job site is expensive. For OEMs, dealers, manufacturers, and distributors, it’s necessary to leverage these audiences. Before you jump in and start building a marketing campaign, you need to understand your audience. You need to […]

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Article Marketing & Sales

Google Adwords v. Facebook: One Ad Platform to Rule them All

Google and Facebook are the Athens and Sparta of modern digital advertising. On the surface it might seem like these two companies have little in common, yet the competition is fierce and the stakes are high. One may be a search engine and the other a social network, but both companies deliver a staggeringly large […]

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Article Marketing & Sales

Google vs. Bing: The Digital Heavyweight Championship

Google is everywhere you look. Every SEO specialist is talking about Google this or Google that. Then there’s paid search and banner advertising, all of which is dominated by Google Adwords. So now that begs the question: why does everyone care so much about Google? There are plenty of other search engines around the web. […]

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Article Marketing & Sales

Analysis: Google’s 5 Factors of Viewability

Attention marketers, especially those who use Google. If you missed it, the tech giant released an infographic about the 5 factors of viewability for display advertising. It’s a pretty big deal and provides some great information that’s applicable beyond the Google Display Network. Let’s take a look at exactly what this means for you and […]

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Article Recruiting

Company Driver Recruiting Statistics: Focus on Search

Company drivers are important to fleets. They’re the bulk of drivers on the road, and fleets have to have them. For recruiters, this means you need to know as much as possible about how to get in front of these drivers. You need to know their habits and actions both online and offline. And the […]

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Article Marketing & Sales

Top Searches for Construction Equipment Dealers on Google

If you haven’t tried Google’s Keyword Planner to see how potential customers search for dealers and equipment, it’s worth your time. Get ready to be surprised by what the numbers reveal. For those who aren’t aware of this free tool, you select a designated geographic region such as U.S., state, or even a metro area […]