humor | Randall Reilly
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Article Marketing & Sales

How to use humor in B2B marketing

Humor in B2B marketing may not seem like the most obvious choice for a campaign tactic, but it’s more helpful than many realize. Take the hilarious “Did you mean MailChimp?” campaign in 2017. MailChimp partnered with the true-crime podcast Serial and ran an audio ad in 2014 featuring several street goers reading lines and saying […]