industry research | Randall Reilly
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Article Marketing & Sales

Marketing Advice for Reaching the Trucking Aftermarket

Two of our brands — Truck Parts & Service and Successful Dealer — cover the aftermarket truck parts industry with great depth and acumen. As a result, they’ve both developed loyal followings and engaged audiences who know the trucking aftermarket better than anyone. To gain a better understanding about our aftermarket audience, we conduct a yearly […]

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Article Marketing & Sales

How to Reach Contractors in 2017

When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]

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Article Recruiting

Part 1 of 3: Stats About Company Drivers Every Recruiter Needs to Know

Hopefully you have already downloaded the 2014 Company Driver Connectivity Study and read it thoroughly. If you haven’t, go ahead and do that. Its fine. I’ll wait…. You’re back? Great! So now you have all of this knowledge about how company drivers consume content, use the internet, and look for jobs. The next step is […]