I once heard a definition of a landing page that piqued my interest. So I want to share this simple definition with you: A landing page is where a visitor “lands” after clicking on an ad or link in your campaign. With that definition in mind, imagine a prospect drifting through the internet as someone […]
Tag: landing page optimization
Whether you know it or not, landing pages can be your best friend or your worst enemy. Every ad, every CTA, and every email button leads to a landing page. You can be getting the opens and clicks you need for success, but still fail because your landing page isn’t converting. Never fear. There are […]