landing pages | Randall Reilly
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Article Marketing & Sales

How Important is a Landing Page?

I once heard a definition of a landing page that piqued my interest. So I want to share this simple definition with you: A landing page is where a visitor “lands” after clicking on an ad or link in your campaign. With that definition in mind, imagine a prospect drifting through the internet as someone […]

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Article Marketing & Sales

Empower Your Nurturing Abilities with Google Tag Manager

Retargeting prospects based on how they interact with your brand has been proven to drive ROI. To retarget effectively, however, you need to segment your website traffic. Google Tag Manager is a powerful tool for segmentation and converting more of your website traffic. Let’s learn more about it! What Is Google Tag Manager?   GTM […]

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Article Marketing & Sales

We Are Humans, Not Robots. Thoughts on Optimizing Campaigns

Today we’re thrilled to feature a guest post by our own Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, microsites, and landing pages — reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a third-generation […]

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Article Recruiting

3 Tips for Recruiters Building Mobile Landing Pages

There is no doubt commercial truck driver demographics show an aging workforce. It’s one of the biggest concerns for the industry over the next 10 to 20 years. While drivers may be aging, they are still adapting to new technologies and media habits. We’ve seen big changes in technology usage over the past few years, […]

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Article Marketing & Sales

5 Easy Tips to Optimize Your Landing Pages

Whether you know it or not, landing pages can be your best friend or your worst enemy. Every ad, every CTA, and every email button leads to a landing page. You can be getting the opens and clicks you need for success, but still fail because your landing page isn’t converting. Never fear. There are […]

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Article Marketing & Sales

7 Tips to Design Successful Landing Pages

A well-designed landing page can be the difference between a prospect becoming a lead . . . or losing interest. 1. Get to the point, and do it quick   When designing your landing pages, get straight to the point. People came to the page for a reason, make sure your page immediately addresses that […]

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Article Recruiting

Part 1 of 3: Stats About Company Drivers Every Recruiter Needs to Know

Hopefully you have already downloaded the 2014 Company Driver Connectivity Study and read it thoroughly. If you haven’t, go ahead and do that. Its fine. I’ll wait…. You’re back? Great! So now you have all of this knowledge about how company drivers consume content, use the internet, and look for jobs. The next step is […]

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Article Marketing & Sales

3 Laws for Building Effective Landing Pages

Despite everything you have probably been taught, marketing is as much psychology as it is business. As a marketer, you have to find a way to influence the buying decisions of prospects and funnel them all the way through the sales lifecycle. But did you know you can apply certain psychological principles to improve landing […]