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Article Marketing & Sales

5 tips for B2B marketing on LinkedIn

LinkedIn is inherently different from other social media pages. With content almost solely focused on business, it’s designed to connect businesses and decision makers, making it an excellent platform for B2B marketing. In fact, ad exposure on LinkedIn can increase purchase intent by 33%. These five tips will take your LinkedIn marketing to the next […]

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Marketing & Sales Video

The 5 W’s of Digital Marketing – VIDEO

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]

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Article Recruiting

Is Your Social Media Advertising Reaching Drivers?

The list of social media platforms is constantly growing. The popularity and usage of each platform on that list is constantly growing. The number of drivers who fit your hiring criteria who happen to be using each platform on that list is constantly . . .you get the idea. This constant growth creates endless opportunities […]

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Article Marketing & Sales

The 5 W’s of Digital Marketing

To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions can help journalists get to the bottom of whatever topic they are pursuing. In marketing, the same 5 W’s can be applied, specifically in the […]

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Article Marketing & Sales

How to Reach Contractors in 2017

When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]

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Article Recruiting

Is Facebook the Future of Recruiting?

Facebook is rolling out a bevy of new job-related functionality. If your company has a Facebook page, you can now post job openings free of charge. For those seeking a job, you can see a slew of available gigs in your area. Here’s a screengrab of a recent job we posted on our Facebook page. […]

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Article Marketing & Sales

Getting Started with LinkedIn Ads

If you want to reach professionals, LinkedIn is the place to be. There are more than 467 million people on the network now (including 41% of millionaires, and it continues to grow like crazy. They’ve been steadily slaying it the last few years in terms of revenue and monthly active users. In terms of our […]

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Article Marketing & Sales

Crafting an Effective Trade Show Plan

With big events like MATS and CONEXPO/CON-AGG just around the corner in March, we thought it’d be a tip-top time for some trade show talk. We have a seasoned, smart, stupendous events team here at Randall-Reilly; here’s an overview of the approach they recommend to ensure trade show success. Unless, of course, your plan is […]

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Article Marketing & Sales

5 Marketing Ideas You Haven’t Tried

I tend to get into a rhythm with marketing campaigns. Upload my list into Facebook, send out an email campaign, download this whitepaper, and allow for inbound conversions. Sometimes in this rhythm we forget to try new things or miss obvious opportunities. So here’s a blog to break you out of it. Presenting 5 marketing […]

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Article Marketing & Sales

Account-Based Targeting on LinkedIn

We talk quite a bit about Facebook on here. Rightfully so, because whether you’re in trucking, construction, or recruiting, that’s still the most bountiful social kingdom in which to find and target prospects. But we’ve noticed an uptick in the popularity of LinkedIn in recent years through our brand-specific Reader Profiles and Connectivity Studies. We’ve […]