location targeting | Randall Reilly
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Article Marketing & Sales

4 ways to target customers without third-party cookies

Staying top-of-mind is always the goal of marketers, and many rely on third-party cookies to determine how, when and where to get ads in front of customers. But as those once necessary cookies are being phased out, you don’t want to be left with just crumbs. Use these four tips for a well-rounded approach to […]

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Article Marketing & Sales

Intercept buyers with highly targeted connected TV ads

Location-based marketing covers a wide range of options, all designed to target customers where they shop, live, work and access entertainment. One location-based marketing strategy is to serve your nonskippable ad to targeted buyers while they stream their favorite shows or play their favorite video games. Using addresses from our verified B2B purchase data along […]