market research | Randall Reilly
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Article Marketing & Sales

The Best Way To Perform Target Audience Research

Your target audience is comprised of the people who could benefit most from the products or services you sell. Because of that, it’s important to understand exactly who they are and what they look for in your business. Without a clear understanding of your target audience, your marketing and selling efforts might not be as effective as they could be. But in order to perform a thorough analysis of your audience, it’s good to know how to research them and why it’s important to do so.

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Article Marketing & Sales

4 tips to increase survey response rates

Customer feedback is essential for a strong business. Whether it’s for broader market research or evaluating recent customer experiences, surveys will shine a light on what you are doing right and where you need to improve. While sending out customer surveys and actually getting responses are two different matters, here are four ways to make […]