market share | Randall Reilly
Categories
Article Marketing & Sales

Where are you really in the market?

If you think you know exactly where your company stands among its consumers and competitors, but you’re not paying attention to things like product launches, new companies, and external factors like seasonality or geography, then your perspective is incomplete. Now more than ever amid the coronavirus pandemic, a data-driven strategy is vital to understanding where […]

Categories
Article Marketing & Sales

What Does Market Share Mean to You?

Market share is a metric every business must take into consideration. Some firms will tout market share as the only means to judge success, while others ignore it completely, looking only at profit margin. Both approaches are a misuse of this valuable metric. There are a number of reasons to increase market share, but there […]