marketing automation | Randall Reilly
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Article EQ - Featured Content Marketing & Sales

3 Ways Workflow Automation Helps You Convert Leads

In order to convert customers, you need to respond to your leads quickly, getting to them before your competitors do or before the leads reach out to your competitors. Companies who respond to leads in five minutes or less are up to 100 times more likely to convert them. It takes the average B2B sales […]

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Article EQ - Featured Content Marketing & Sales

The Top 3 Reasons You Need Marketing Automation

Believe it or not, a myriad of checklists, timed reminders, and sticky notes on your monitor is not the most efficient way to make sure your marketing-to-sales funnel flows smoothly. According to HubSpot’s latest Not Another State of Marketing Report, seventy-six percent of companies use marketing automation, and these are the three most sought-after benefits. […]

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Article Marketing & Sales

3 Ways to Stop Wasting Good Leads

The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]

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Article Marketing & Sales

Programmatic Simplified: What You Need to Know

First Things First   With all the talk of programmatic buying going on right now, there are a few questions you need to ask yourself. First, what the heck is programmatic buying? Should it be important to you? Is it brand new tech that’s going to revolutionize the industry? Well, the short answer to that one is […]

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Article Marketing & Sales

Top 6 Marketing Resources for Dealers

Marketing for a dealership presents unique challenges. Mostly targeting. You have a very specific prospect and more than likely a very specific area of responsibility. This makes advertising more complicated. Mass marketing is out of the question. So what works? In order from top to bottom, here are the top 6 marketing resources for equipment […]

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Article Marketing & Sales

Marketing Tech Friday: Email Marketing Platforms

Email is one of the most important and effective marketing channels available. When used correctly, it can be one of the best ways to build a customer base and, consequently, sales. Email is low cost, relatively easy to use and maintain, and most platforms make it easy to measure and tweak your campaigns to get […]

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Article Marketing & Sales

Marketing Tech Friday: What is Marketing Automation?

Here we are again. We’ve come to another Friday, and that means this is your third installment of Marketing Tech Friday. Again, you asked, and we’ve done the research. You responded with marketing automation; so you’ve got it. What is Marketing Automation?   Obviously this is not something brand new, and we’re not the first […]

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Article Recruiting

The 3 Biggest Mistakes Driver Recruiters Make

Although we often compare driver recruiters to marketers, one of the key differences is that very few marketers operate under the same pressure as the average driver recruiter. Fleets lose hundreds or thousands of dollars every day that a truck sits idle. Commitments to customers have to be kept, and upper management gets a little […]

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Article Marketing & Sales

Can Marketing Automation Help You Recruit More Drivers?

What is marketing automation? A marketing automation platform (MAP) is a tool that simplifies and organizes the way your company generates and nurtures leads. Some MAPs don’t do a whole lot more than help you send out emails while others are more full-featured  and will help you generate content, post to social media, and even […]

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Article Marketing & Sales

Does Your Construction Equipment Dealership Really Need Marketing Automation?

“No” seems like the obvious answer. A construction dealership isn’t looking to reach a mass market or to educate the public in general. Selling a piece of construction equipment requires a good relationship with clients and prospects and a good knowledge of your market and industry. All of that is true, but what you might […]