marketing metrics | Randall Reilly
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4 Google Analytics metrics you need to know

The final stage in your marketing strategy is not execution: it’s assessment. To make sure your website is drawing in visitors and keeping them there, keep track of these Google Analytics metrics that you need to know. 4 Essential Google Analytics Metrics 1. All Pages (For Top Pages) The all pages report provides essential insights […]

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What you need to know about Apple’s Mail Privacy Protection

Digital email marketing just got trickier. While Apple’s Mail Privacy Protection is a great feature for consumers who want more privacy and anonymity amid the era of online tracking — and it’s certainly not the first time — it may be leaving you scrambling to find ways to optimize and maintain your email marketing’s performance […]

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Article Marketing & Sales

5 customer retention metrics you should track

Customer retention is vital to business growth, but how do you know your efforts are working? Analyze these customer retention metrics to discover when it’s time to start making improvements to your strategy. With these equations, you can measure different segments of your audience and gain insight into which products and industries are causing your […]

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Apples to oranges: comparing marketing metrics during the coronavirus pandemic

When an event as drastic as the coronavirus pandemic changes customer behavior, you can no longer compare apples to apples when measuring the success of your marketing. It requires a new approach. Examining your marketing metrics from before and after the start of the pandemic can help you determine how your audience is reacting in […]

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Article Marketing & Sales

Are you tracking your marketing metrics?

Would you invest valuable resources into a marketing strategy, piece of content or digital asset if you didn’t know whether the effort would be worthwhile? Analyzing your marketing performance metrics can help you implement the most effective marketing campaigns for your brand and make the best use of your resources. Seventy-one percent of B2B CEOs […]

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Marketing & Sales Video

3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO

Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand awareness campaigns. Need Help with Your Brand Awareness Campaigns? Reach Out on Social Media YouTube Facebook Twitter Listen to All the Latest Audio Articles Randall-Reilly […]

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Determine the Most Important Metrics for Your Marketing

It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in your marketing. You couldn’t tell what you were doing right or wrong, or whether you were investing your marketing spend in the right areas. Fortunately, that’s changed vastly over the years thanks to the surplus […]

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Article Marketing & Sales

How to Create a Marketing Scorecard

In a bygone era, marketing gained a reputation for being a bit of a loosey-goosey, less-than-precise pursuit. Divining an accurate ROI from newspaper ads, pump toppers, billboards, radio spots and the like was anybody’s guess. Murky marketing guesstimations have something in common with the dodo bird: They don’t fly anymore. The dodo’s demise on the […]

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Article Marketing & Sales

Marketing 101: 5 Marketing Metrics You Have to Track

A marketer who is skilled at using data is a force to be reckoned with. Having data on your side – and the capability to use it – will help you make smart decisions, quick corrections, and find opportunities. Unfortunately, most marketers get focused way too much on two metrics: traffic and leads. But this […]