marketing myths | Randall Reilly
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5 B2B marketing myths debunked

Spending your life as a shopper in the business-to-consumer, or B2C, space may color your thoughts on what business-to-business marketing is like, but it shouldn’t. Here are five B2B marketing myths that could be holding you back. Myth 1. B2B is nothing like B2C Truth: Seventy-one percent of B2B purchases are made by a formal […]