Marketing Tech Friday | Randall Reilly
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Article Marketing & Sales

Do You Really Need an App?

You’re sitting in your office, staring at a blank Google Doc. For weeks, you and your team have been working to come up with the next big idea. You’ve been looking for the idea that’s going to blow the competition away. There has to be something. Then, like a light being turned on in a […]

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Article Marketing & Sales

Marketing Tech Friday: What is an API?

Over the past few years, technology and marketing have become synonymous. We’ve even seen the rise of marketing technologists and the introduction of programmers into marketing teams. It’s becoming more and more important to have a rudimentary grasp of technology and its role. One of the most common terms that marketers hear about (and have […]

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Article Marketing & Sales

Marketing Tech Friday: Choosing the Right CRM

Are you thinking of getting a Customer Relationship Management platform (CRM for short)? Or maybe you’re just trying to learn a little more about it? Well don’t worry, because today we are looking at CRMs and comparing a few different options. What is a CRM?   A CRM is a platform that companies use to […]

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Article Marketing & Sales

Marketing Tech Friday: Email Marketing Platforms

Email is one of the most important and effective marketing channels available. When used correctly, it can be one of the best ways to build a customer base and, consequently, sales. Email is low cost, relatively easy to use and maintain, and most platforms make it easy to measure and tweak your campaigns to get […]

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Article Marketing & Sales

Marketing Tech Friday: What is Marketing Automation?

Here we are again. We’ve come to another Friday, and that means this is your third installment of Marketing Tech Friday. Again, you asked, and we’ve done the research. You responded with marketing automation; so you’ve got it. What is Marketing Automation?   Obviously this is not something brand new, and we’re not the first […]