marketing tips | Randall Reilly - Part 2
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Marketing & Sales Video

Stop Wasting Offline Data – VIDEO

Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]

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Marketing & Sales Video

How to Create Stand-Out Ad Creative (Part 2) – VIDEO

In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But as you know, the process of reaching prospects does not stop with setting up great visuals and creating compelling and relevant content for your ads. […]

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Marketing & Sales Video

3 Ways to Use UCC Data to Find Prospects – VIDEO

UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data from all 50 states, verify it for accuracy through several sources, and using experience gathered over several decades, amend the data to add useful information […]

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Marketing & Sales Video

How Seasonality Affects Your Equipment Sales – VIDEO

There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch them at the wrong time, you might as well be advertising to the wrong people. Timing is crucial in your business and knowing when prospects […]

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Article Marketing & Sales

The Influence You Did Not Know You Had Over the Buyer’s Journey

Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. There are too many parts you simply cannot see. How was that person or business introduced to your brand? How many times did they see […]

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Marketing & Sales Video

How to be More Data-Driven in Your Marketing – VIDEO

The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage in all kinds of different marketing tactics to attract buyers. But what’s the most effective way to reach people? Is there a tool to get the most out your efforts […]

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Marketing & Sales Video

The Importance of Being Mobile-First – VIDEO

Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) […]

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Article Marketing & Sales

Identifying Heavy Equipment Buyers

Listen to the article: Today’s equipment dealers face a difficult task. Not only are they competing with other dealers for business, but they must also continue to evolve how they operate in order to effectively reach the prospects they are after. Innovations in technology have allowed buyers more access to information than ever before. This […]

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Marketing & Sales Video

Digital Marketing Hypertargeting – VIDEO

The more specific and targeted you are, the greater your chances of converting a prospect to a customer. Knowing the likes and dislikes of potential customers can help identify the most likely buyers to what you have to offer. Here’s how hypertargeting marketing can take your digital marketing to the next level. Want a Demo […]

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Marketing & Sales Video

Marketing Tells a Story – VIDEO

Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed over or ignored. Put some bright beautiful images on that same page and you will find people spend more time there. Why? We love visuals. Use every tool you have to tell a better story […]