marketing tips | Randall Reilly - Part 26
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Article Marketing & Sales

How To Gain Customer Loyalty Through Event Fun

General human behavior tells us that interests and priorities lie in two major areas: Entertainment & Value. And that deepening relationships is fostered by common goals and shared experiences. This is true for professional relationships as well. Providing first value and then entertainment to a current or potential client is the best way to form […]

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Article Marketing & Sales

Should you be going to trade shows?

Most likely? Absolutely. But . . . only with your due diligence. With the increase of webinars, virtual events, and even social media, the advantage of actual face-to-face interaction and networking is more apparent than ever. In fact, a 2013 study from the Event Marketing Institute showed that event and experiential marketing budgets are growing […]

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Article Marketing & Sales

Pre-, Onsite, and Post-event Planning

I’m trying to break a terrible habit that I have where I’m in line at the store, I get to the counter, and then it dawns on me! I have to pay for this thing! And then I spend the next few awkward moments fumbling for my wallet while the cashier waits and the person […]

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Article Marketing & Sales

ROI Isn’t Everything; It Is the Only Thing

As a marketing strategist my most important responsibility is to assign an ROI to practically everything the marketing department does. Travelling to events, online and traditional advertising, even every hour of time spent on each project by each marketing associate, all have numbers attached to them. This obsessive collection and analysis of data isn’t just […]

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Article Marketing & Sales

11 Tools for Remote Marketing Teams

Like most marketing teams, we are doing our best with a small staff and a smaller budget. We also have a team that is spread out across the 50 states. Remote teams are becoming more and more common, so I thought I’d share some of the tools we’ve found that help us get work done. […]