Opinion: General Trends Don’t Tell the Whole Story
General trends are the worst. While they seem to tell you everything you need to know, they actually tell you very little. But that’s counterintuitive, right? How can a general trend tell you nothing? It’s simple. A trend tells you general information about larger populations and industries. As a trucking industry professional, you don’t need […]
Marketing to Owner-Operators: Don’t Forget the Internet!
As you are seeing part 3, I hope you have been following the series. If not you can catch up with the previous 2 articles here and here. You can also take a look at the 23 Ways to Hyper Target Owner-Operators slideshow, which is full of great information and can help get you up […]
