Listen to the Audio Article Marketing is constantly evolving. And with every new technological breakthrough comes new ways to target and communicate with prospective customers. We’ve seen digital marketing evolve… read more →
Listen to the Audio Article Today’s dealerships are stuck between a rock and a hard place. Many have found themselves pigeon-holed into becoming synonymous with whatever brand they are affiliated… read more →
Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has… read more →
Many times dealerships find themselves focusing much of their energy on growing equipment sales and generating new customers. These are both tremendously important to the health and success of any… read more →
Think of how many times you’ve looked up information on a product or company using Google before making a purchase. Probably too many to count right? You’re not alone. 35%… read more →
The buyer’s side of the buying process is usually straightforward. A need or want for a certain product arises, research is done to decide on the best vendor with the… read more →
I recently wrote an article called Reducing the Friction in Your Recruiting. Throughout the article I discussed various ways you might try to streamline your recruiting process and run more… read more →
You’re on Facebook, I’m on Facebook, we’re all on Facebook. The massive numbers of users is one of the primary reasons so many companies across all industries have flocked to… read more →
Quick question. How much time do you spend online? Well, if you’re anything like the average American, you’re likely spending somewhere in the range of 24 hours a week online… read more →
Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but… read more →