With many businesses hitting the pause button during the coronavirus pandemic, it’s more important than ever to use data to inform your marketing and sales strategies. EDA and RigDig, which… read more →
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising… read more →
In the unprecedented times of this coronavirus pandemic, it can be hard to figure out how to maintain engagement with your audience and not strike the wrong note or appear… read more →
Today we continue our Randall-Reilly Review video series covering some common mistakes your driver recruiters need to avoid. Being well-informed and knowing what NOT to do can help your recruiters… read more →
Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of… read more →
In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing apart from your competitors’ by using your ad creative. But… read more →
UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data… read more →
There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch… read more →
Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible.… read more →
The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage in all kinds of different… read more →