“A fool thinks himself to be wise, but a wise man knows himself to be a fool.” William Shakespeare According to that quote, wisdom is the awareness that you don’t… read more →
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their… read more →
It’s unfortunate how common it is for sales and marketing teams within the same company to have a less-than-harmonious working relationship. There’s too often a struggle to align and see… read more →
What’s the best way to make a sale? Identify those in the market who are ready to buy BEFORE your competition does. This is true no matter what industry you… read more →
When it comes to an individual customer, you work hard to predict what they’ll buy, so you can supply it; when they’ll buy, so you’re there when they’re ready; and… read more →
Marketing is a highly competitive and expensive business to be in these days. A critical component of success in the current environment is effective targeting and the elimination of wasteful… read more →
Remember the last time you went to the doctor? When he finally walked into the room, did he immediately begin talking about all the features and benefits of the latest… read more →
The biggest struggle most B2B marketers face is getting their messaging in front of the right audience. And if you can’t accurately target who you’re after how can you ever… read more →
Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it… read more →
Despite some in the marketing world being worried that Facebook is losing users, the social media giant is still the world’s most popular social networking site. In fact, Facebook actually… read more →