Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but… read more →
Have you noticed that a lot of today’s biggest brands are telling stories with their ads? Don’t believe me? Did you happen to watch a little thing called the Super… read more →
When it comes to exhibiting at a trade show, you put a lot into attracting attendees to your booth. This could mean making sure you have a stellar staff or… read more →
“A fool thinks himself to be wise, but a wise man knows himself to be a fool.” William Shakespeare According to that quote, wisdom is the awareness that you don’t… read more →
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their… read more →
It’s unfortunate how common it is for sales and marketing teams within the same company to have a less-than-harmonious working relationship. There’s too often a struggle to align and see… read more →
What’s the best way to make a sale? Identify those in the market who are ready to buy BEFORE your competition does. This is true no matter what industry you… read more →
When it comes to an individual customer, you work hard to predict what they’ll buy, so you can supply it; when they’ll buy, so you’re there when they’re ready; and… read more →
Marketing is a highly competitive and expensive business to be in these days. A critical component of success in the current environment is effective targeting and the elimination of wasteful… read more →
Remember the last time you went to the doctor? When he finally walked into the room, did he immediately begin talking about all the features and benefits of the latest… read more →