As marketers, we know the ins and outs of lead generation campaigns. We should. It’s our job to know. So we know what it takes to build them: A targeted… read more →
Why does it take a stranger multiple conversations and a lot of time spent with you to share personal information or feel comfortable with you? It’s because they don’t know… read more →
Being a social media platform itself, it makes sense for people to compare LinkedIn to its social media counterparts. The trouble with the comparison is that LinkedIn is unique in… read more →
There’s a common mistake we make as marketers. We treat a prospect like a number or a faceless part of the general masses. Our failure to show prospects we identify… read more →
The number one method of advertising used trucks for a while has been classified ads and listings and we’ve seen the stats that prove this. According to a recent Successful… read more →
Just last month countless farmers and over 860 exhibitors invaded the Kentucky Exposition Center as Louisville, played host to the world’s largest indoor farm show: the National Farm Machinery Show.… read more →
I was at an event recently and listened to a presentation by Jay Acunzo, award-winning podcaster and keynote speaker. A video of that presentation is featured below. I thought he… read more →
The way people consume content is changing. We are no longer tied to a television or radio on a set schedule. Not only are there more platforms available to us,… read more →
Last month Facebook announced something that sent many into panic mode. The all important Facebook algorithm, used to decide what shows in a user’s News Feed, is changing. The changes… read more →
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly… read more →