marketing | Randall Reilly
Categories
Article Marketing & Sales

Can You Really Shift Buyer Behavior?

Shifting buyer behavior isn’t an exact science. After all, you’re often trying to sway the opinions, choices, and ideas of real people with a wide-range of experiences. But that doesn’t mean it’s impossible. In fact, there are a number of tactics you can employ to shift the behavior of your buyers, fight brand loyalty of other brands, and improve the overall sales and marketing efforts of your business.

Categories
Article Marketing & Sales

Brand Equity Development: Why It’s Important and How To Build It

Whether your company is B2C or B2B, brand equity development is crucial to its success. That’s because it provides your business with the strategies it needs to improve awareness, gain new customers, and ensure it’s continuing to deliver on your marketing and sales objectives. But there are some key elements to brand development that are important to understand before you dive in. That includes how it differs from branding and the best way to accomplish your brand equity development plan.

Categories
Article Marketing & Sales

How To Drive Business Development With Digital Marketing

to a more successful marketing strategy and, in turn, a more successful business. Are you looking to start a digital marketing campaign from scratch? Hoping to find new ways to boost your current one? This article can help you improve your business development with digital marketing examples and a step-by-step guide to get the job done.

Categories
Digging Deeper RE - Featured Episode Recruiting Video

Digging Deeper with Dave | “90% of Fleets Fail to Do This ONE Thing”

There’s one thing that most fleets are totally neglecting. That one thing could be the missing ingredient to your recruiting success. What is that one thing? Watch today’s episode with guests Zack Flippo and Kyle Jernigan to find out!

Categories
RE - Featured Content Recruiting Recruiting Roundup Research & Reports

Recruiting Roundup | Is Bad Marketing KILLING Your Recruiting?

Driver recruiting and marketing have an awful lot in common. It really comes down to targeting the right people with the right messaging. That’s why today we’re going to cover some of the core principles of marketing and talk briefly about how and why you should implement them (if you’re not already)!

Categories
RE - Featured Episode Recruiting Research & Reports Yard Jockeys

Yard Jockeys Ep. 6 | “The Great Trucking Rebrand” w/ Guests: Chad Sowash and Joel Cheesman

Seth Becker joins the show as Dave welcomes Chad Sowash and Joel Cheesman, from the Chad & Cheese Podcast, to talk about the ins and outs of recruiting. They put their heads together to try and figure out trucking’s problem, and come up with a possible solution. It’s time for trucking to undergo a rebrand!

Categories
Digging Deeper RE - Featured Content Recruiting Video

Digging Deeper with Dave | “The Four Principles of Marketing”

Dave welcomes his all-time favorite guest for a very special edition of Digging Deeper. He and his mystery guest (watch to find out who it is) will cover the core principles of marketing, and go over how they can be applied to driver recruiting.

Categories
Marketing & Sales Recruiting Video

Who is Randall Reilly?

Founded in 1934 by Pettus Randall, Randall Reilly has grown from a small publisher into a thriving company at the cutting edge of data and analytics-driven technology.

Categories
Article Marketing & Sales

3 tips to differentiate your marketing from competitors

B2B buyers spend months researching purchases before making a decision. In that time, companies without a strong marketing presence or differentiation blend in with the pack, leading the buyer to choose a brand that stands out from all the rest.  Make sure that you do with these 3 tips. How to differentiate your B2B marketing […]

Categories
Article Marketing & Sales

How data can grow your business during the coronavirus

With many businesses hitting the pause button during the coronavirus pandemic, it’s more important than ever to use data to inform your marketing and sales strategies. EDA and RigDig, which provide proprietary data based on your business needs, can help you strategize in a way that will boost sales and grow client relationships.      Why do […]