marketing | Randall Reilly - Part 44
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Article Marketing & Sales

Banner Display, Part 1: Target or Go Home

What makes online banner display so great? Nothing . . . unless you target. Without targeting, banner display is essentially a billboard along the highway. Sure a lot of people see it, but most don’t care, and it tends to be expensive. Targeting is a nice concept, but what does it mean to target your […]

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Article Marketing & Sales

11 Tools for Remote Marketing Teams

Like most marketing teams, we are doing our best with a small staff and a smaller budget. We also have a team that is spread out across the 50 states. Remote teams are becoming more and more common, so I thought I’d share some of the tools we’ve found that help us get work done. […]

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Marketing & Sales Research & Reports

WHITE PAPER: Marketing to the Conversion Lifecycle

New technologies have segmented audiences and rendered the traditional mentality of marketing useless.  This is great news for you! By using the sales lifecycle you can target your marketing efforts much more effectively and reach your audience with greater precision. This white paper explains the conversion lifecycle, details what tools you need, and provides examples […]

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Article Marketing & Sales

Why Your Marketing Doesn’t Work

Marketing for a company is an intricate task to say the least. You need creative, strategic, and data-driven thinkers with a host of skills to encompass the many facets of marketing. While your staff may be limited, there are aspects of marketing that cannot be ignored if you are going to be successful. The expanse […]

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Infographics Marketing & Sales

INFOGRAPHIC: The Evolution of Social Media

Were you aware the genesis of social media dated back to 1994? How many of you remember Friendster or AOL instant messaging? Social media has come a long way. Once thought as a great way for teens to connect and talk about excruciating minutia, social media has become a force of revenue that has been […]

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Article Marketing & Sales

A Peek Into The Mobile World

I need to get somewhere. I awkwardly fumble to fish my phone from my pocket and open some wonderful app that tells me exactly where to go, where to eat when I get there, and what I should tip the waiter at the restaurant. How did I ever survive without a smartphone? I was a late […]

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Article Marketing & Sales

Self-Awareness for Marketers

If you’re in marketing, it’s easy to get cynical. Every book I read on marketing, I’m thinking “I can see through your content marketing strategy, and no, I’m not going to call you for consulting services.” However, being aware of marketing isn’t the same as being self-aware. Think about it. You notice ads and commercials […]

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Article Marketing & Sales

3 Things Everyone Should Know by Now

That technology is changing at a break-neck pace is old news. We’ve become used to hearing about new and disruptive technologies almost every day. Sometimes we don’t even realize that they’re already available. Keeping up with internet trends and fads is a whole other matter altogether. But there are a few things that have stood […]

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Article Marketing & Sales

The Original Social Media

Social media brings us a connectivity that we have never seen before. Not only between friends and family, customers are now able to interact with brands. At the core of business, is relationship. Customers want to buy from who they trust. They want to feel their business is valued, and they aren’t merely a metric […]

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Article Marketing & Sales

Display, Not Just for Clicks?

Broach the subject of online display banners and the conversation will eventually land on conversions. What occurs is the nerd equivalent of “bros” peacocking about their latest gym feats. “Dude, your conversion rates are sick!” Rarely does that conversation discuss things like brand awareness, offline sales, or organic search traffic. Perhaps it seems too “mass […]