marketingtips | Randall Reilly
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Article Marketing & Sales

Event-less Data vs. Data-less Events

Are you treating data and event marketing separately? If you approach these two elements as separate lead generation tactics, you’re missing out and wasting resources. Don’t see it? Let’s discuss. Scenario 1: You purchase data but have no plans to attend an event. Armed with good intel, you know your audience. You know their behavior, preferences, […]