metrics | Randall Reilly
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Article Recruiting

How to Benchmark Your Online Truck Driver Recruiting Advertising

Listen to the article: When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that shows all these results and metrics, but it can be hard to determine which of these results truly indicate success. It leaves you wondering if […]

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Marketing & Sales Video

3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO

Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand awareness campaigns. Need Help with Your Brand Awareness Campaigns? Reach Out on Social Media YouTube Facebook Twitter Listen to All the Latest Audio Articles Randall-Reilly […]

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Article Marketing & Sales

Determine the Most Important Metrics for Your Marketing

It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in your marketing. You couldn’t tell what you were doing right or wrong, or whether you were investing your marketing spend in the right areas. Fortunately, that’s changed vastly over the years thanks to the surplus […]

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Article Recruiting

Do You Know Why Your Campaign is REALLY Failing?

Everyone knows campaign tracking is important. But when it comes down to it, most fleets are only using tracking to try and save money instead of figuring out why their campaigns are failing. If your campaign is floundering, do you know why? Do you try to find out or do you just pull the plug […]

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Article Marketing & Sales

Building Multi-Channel, Conversion-Based Campaigns

Multi-channel marketing sounds fancy, but it’s essentially just ‘interaction with prospects through various platforms.’ A nicer way to put that might be ‘sharing your story through multiple, effective mediums.’ This is something we do every day as human beings. We are naturally multi-channel communicators. When we interact, we use body language, gestures, intonations, and facial […]

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Article Marketing & Sales

The Changing Role of Today’s Marketing Department

Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]

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Article Marketing & Sales

Marketing 101: 5 Marketing Metrics You Have to Track

A marketer who is skilled at using data is a force to be reckoned with. Having data on your side – and the capability to use it – will help you make smart decisions, quick corrections, and find opportunities. Unfortunately, most marketers get focused way too much on two metrics: traffic and leads. But this […]

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Article Marketing & Sales

3 Metrics to Help Measure Your Brand Awareness Campaigns

One of the key goals for many marketers is to increase and measure brand awareness for their company. It’s an important function of marketing, but is often considered a fluff or academic exercise by the uninitiated. However, building brand awareness is essential. People are more likely to buy from names they trust and identify with. […]

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Article Marketing & Sales

Are These 2 Marketing Metrics Lying to You?

You need to understand how your campaigns are performing to get your desired win. But judging every campaign’s metrics the same way is a fool’s errand. Here are a couple marketing metrics that might inadvertently be lying to you. 1. A High Bounce Rate is Bad. Not necessarily. But before I get into an explanation, […]

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Article Recruiting

3 Metrics Every Driver Recruiter Should Track

As a driver recruiter, it is your job to figure out how to create the most effective campaigns possible to ensure that your fleet can survive the driver shortage. Fortunately, you can track recruiting metrics to figure out exactly what is working, and then use that information to improve your campaigns moving forward. By constantly […]