millennials | Randall Reilly
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Article Recruiting

Factoring Generations Into Your Recruiting

How often do you take age into account when building a recruiting strategy? When focusing on getting qualified drivers who meet both your fleet’s requirements and your criteria for an ideal driver, it’s easy to forget that your messaging is reaching different generations. How does this affect your fleet? There are drivers out there who […]

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Article Marketing & Sales

Read This If You Want to Recruit Millennials

Ah, millennials. So elusive, unpredictable, and sought after. Every business, industry (and political party) on earth seems to be agonizing over how best to reach and resonate with this mercurial generation. The trucking world has had a notoriously difficult time attracting millennials, which has generated no small amount of hand-wringing. The industry is struggling to […]